s part of the multi-year deal, several new co-branded marketing efforts will be introduced that enhance the fan experience, providing fresh ways for the devoted base to interact with their favorite team beyond just game day – both online and off.
Anchoring the partnership is a new initiative called Wynn Wednesdays, a direct-to-consumer promotion that is exclusive to the WynnBET mobile app and website. Every Wednesday during the Pistons regular season, Wynn Wednesdays will feature rotating opportunities to enter and win one of several prizes, including team and player memorabilia, tickets, and unique VIP experiences.
Inside the arena, WynnBET will roll out in-person activations that take a cue from Wynn Resorts expertise in catering to VIP clientele, including luxury in-suite hospitality and pop-up experiences. Additionally, a robust array of traditional sponsorship and advertising efforts will launch across the Pistons game day radio programs, mobile app, social channels, and in-arena.
In recent months, WynnBET has taken significant steps to strengthen its position as an industry partner of choice, securing marketing collaborations with several high-profile sports franchises. In addition to the Pistons, WynnBET is investing in the Tennessee sports community via a partnership with the Memphis Grizzlies, and has been named an Authorized Gaming Operator of NASCAR, as well as the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.